Sunday, November 8, 2009

Twitter is the current standard for bruiting; Vocab. #5

Words often move from specific, technical uses into our more everyday usage. For example, in the 70s, the word 'venue' moved from its source in the realm of law to our general language. The word 'dispositive' is currently traveling the same path.

Similarly, 'bruit' comes to us from medicine, where it refers to a loud, abnormal sound in the chest that alerts an examining physician to a circulatory problem.

Thus, 'to bruit' means to announce or report intrusively or vigorously, to spread the news. And a 'bruit' is a rumor, a noisy din or a loud, intrusive announcement.

So, when a celebrity appears on the red carpet and all the young folks start madly texting, their tweets bruit the arrival.

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